An understanding of why people buy the holidays or business trips they wake,how they go about selecting their holidays, why they choose to travel when they do is vital to thos
e who work in the tourism industry. Yet curiously, we know relatively little about tourism motivation, and although we gather numerous statistics which reveal a great deal about who goes where, the reasons for these choices are little understood. This is not entirely the result of a lack of research, because many large companies do commission research into the behaviour of their clients, but as this is in house research, the information it reveals is confidential to the company concerned, and seldom becomes public knowledge.
Motivation and purpose are closely related, and earlier in this book the principal purposes for which tourists travel were identified. There are three board categories: Business travel, Leisure travel, and miscellaneous travel.
e who work in the tourism industry. Yet curiously, we know relatively little about tourism motivation, and although we gather numerous statistics which reveal a great deal about who goes where, the reasons for these choices are little understood. This is not entirely the result of a lack of research, because many large companies do commission research into the behaviour of their clients, but as this is in house research, the information it reveals is confidential to the company concerned, and seldom becomes public knowledge.
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